If you are a bank or credit card issuer, your primary goal is to maximize the number of new customers/cardholders while minimizing your risk exposure. Now you can leverage risk assessment to serve more customers with Teletrack’s SmartScreen™ service. This service helps you increase the impact of your direct mail dollar by screening your prospect list.

Teletrack’s data has proven to be valuable as part of a company’s credit card marketing efforts. Large credit card issuers and banks that target the non-traditional consumer credit market have found our data an excellent ‘last pass’ prior to mailing to eliminate the riskier prospects. Since our core clients do not typically report to the traditional bureaus, our data helps round out the consumer credit profile.

Teletrack compares your prospect list against our consumer credit information and the business parameters that you specify. Should a prospect clearly present an unacceptable risk based on your rules, the individual is suppressed from your list. You find out what you need to know at the most critical time — before you extend an offer.

Utilizing SmartScreen will not only help you eliminate potential charge-offs from your prospect list, but will ultimately help you reduce labor expenses by minimizing the number of undesirable responses. SmartScreen is easily implemented with your direct mail processor.